A Beginner’s Guide to Postal Emerging Technologies
April 22, 2021 @ 11:30 AM - 1:00 PM
The Austin PCC is excited to host a Beginner’s Guide to Postal Emerging Technologies. The United States Postal Service has recognized that many transactions of the future will start in the digital world. E-commerce, e-marketing and e-mail aren’t the killers of traditional mail, but instead can be the impetus of new mail transactions that lead to a better customer experience and a more complete marketing campaign. To that end, USPS has introduce several Emerging Technology promotions that our members need to take advantage of, but entry into these technologies can be daunting.
The Austin PCC aims to take the intimidation out of entering this new technological space as it hosts a symposium on Emerging Technologies where we’ll have Industry content experts provide a beginners guide to Augmented Reality, Digital to Direct and Video in Print. Each of our speakers have been asked to give us details about overcoming barriers to entry, initial startup requirements and general budget requirements. We’ve also asked them to provide examples of both successful and unsuccessful campaigns so we can understand fundamentally the best ways to execute with these technologies.
Digital to Direct: Erica Switzer, Chief Revenue Officer, DirectMail2.0. Erica has been in the Direct Marketing industry for over 17 and has helped thousands of clients implement effective marketing strategies. She is a seasoned speaker having been a keynote for many industry related conferences and events such as AIM, National Postal Forum, MarketEdge, MailCom, PostalVision2020, Girls Who Print, APC-NYC, Postal Customer Council and others. With DirectMail2.0, Erica’s objectives consist of educating Direct Marketers and the Print Industry as a whole on revolutionary technology that couples traditional offline marketing with cutting edge online marketing simultaneously to render proven results and increase return on investment for their clients.
Augmented Reality: Ed Morris, VP of Strategic Partnerships – North America, Zappar. Zappar is the World’s leading Augmented Reality platform and creative studio. Their award-winning toolkit, ZapWorks, is used by their in-house team and diverse creator community alike; to build mobile browser-based (WebAR) and app-based AR experiences.
Interactive Video: Kevin Fox, Head of Media Solutions – Blue BillyWig is an online video platform that allows companies to create interactive or personalized video for the purposes of monetization and content management. They provide a full service platform that allows effortless management, hosting, publishing and analysis of your video content.